As an advertising and marketing expert, Lori Senecal provides insight into the latest advertising trends and their significance to business endeavors. Senecal claims that mobile advertising has seen an upward trend mainly because many people own smartphones. Similarly, Senecal claims that both Google and Facebook are also experiencing an increase in advertisements and thus they are generating astronomical revenue from the same. However, most business owners have started employing software in blocking Internet ads, a phenomenon called ad blocking.
Lori Senecal also argues that media marketing including Internet advertising works best when firms leverage latest technologies that facilitate customized advertising and GPS-targeted marketing and provide great customer experience. She also claims that the conventional marketing approaches have weakened due to digital arena-based competition and thus the need for companies to incorporate guerilla-advertising techniques into such approaches. While guerilla-advertising techniques are largely perceived as staged events and outdoor advertising, they can be translated successfully into social media, print and website advertising. Lori Senecal leads Crispin, Porter & Bogusky’s top talent team, which has revolutionized the advertising sector by exploiting the compulsive rule breakers, advertising professionals, coders, technologists and advertising media channels in designing outstanding campaigns.
On Facebook advertising, Lori Senecal contends that a certain social media advertising strategy may work for one company but not for the other. She further explains that the prerequisite to a successful Facebook advertising is having a clear goal rather than merely posting an advertisement on Facebook. She emphasizes on the importance of creating effective Facebook ads that customers can interact with and respond to. According to Senecal, an effective Facebook ad is the one that create visual appeal, relatable, and capable of evoking human emotions, among other things.
About Lori Senecal
Lori Senecal is an outstanding global business leader. Currently, Seneca is the CEO of Crispin Porter & Bogusky. She has demonstrated great leadership and excelled in the digital and creative marketing industries. At Crispin Porter & Bogusky, Senecal is charged with various responsibilities including managing and coordinating its international offices and overseeing its global expansion.
She has made a remarkable impact on the agency’s culture and business, transforming it into a collaborative, agile and inventive global agency. Her focus on talent and effective leadership has enhanced the growth and development of the agency across geographies and disciplines.
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