Lori Senecal Explains on the Latest Advertisement Trends, Marketing Approach and Facebook Advertising

As an advertising and marketing expert, Lori Senecal provides insight into the latest advertising trends and their significance to business endeavors. Senecal claims that mobile advertising has seen an upward trend mainly because many people own smartphones. Similarly, Senecal claims that both Google and Facebook are also experiencing an increase in advertisements and thus they are generating astronomical revenue from the same. However, most business owners have started employing software in blocking Internet ads, a phenomenon called ad blocking.

Lori Senecal also argues that media marketing including Internet advertising works best when firms leverage latest technologies that facilitate customized advertising and GPS-targeted marketing and provide great customer experience. She also claims that the conventional marketing approaches have weakened due to digital arena-based competition and thus the need for companies to incorporate guerilla-advertising techniques into such approaches. While guerilla-advertising techniques are largely perceived as staged events and outdoor advertising, they can be translated successfully into social media, print and website advertising. Lori Senecal leads Crispin, Porter & Bogusky’s top talent team, which has revolutionized the advertising sector by exploiting the compulsive rule breakers, advertising professionals, coders, technologists and advertising media channels in designing outstanding campaigns.

On Facebook advertising, Lori Senecal contends that a certain social media advertising strategy may work for one company but not for the other. She further explains that the prerequisite to a successful Facebook advertising is having a clear goal rather than merely posting an advertisement on Facebook. She emphasizes on the importance of creating effective Facebook ads that customers can interact with and respond to. According to Senecal, an effective Facebook ad is the one that create visual appeal, relatable, and capable of evoking human emotions, among other things.

About Lori Senecal

Lori Senecal is an outstanding global business leader. Currently, Seneca is the CEO of Crispin Porter & Bogusky. She has demonstrated great leadership and excelled in the digital and creative marketing industries. At Crispin Porter & Bogusky, Senecal is charged with various responsibilities including managing and coordinating its international offices and overseeing its global expansion.

She has made a remarkable impact on the agency’s culture and business, transforming it into a collaborative, agile and inventive global agency. Her focus on talent and effective leadership has enhanced the growth and development of the agency across geographies and disciplines.

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Read more: http://adage.com/article/agency-news/cp-b-global-ceo-lori-senecal-depart-end-year/308905/

Avaaz Speaks Out on Worldwide Issues

Avaaz is a civic association. Avaaz promotes worldwide activism. Avaaz addresses several issues on a daily basis. Some of the issues that Avaaz gets involved in are the effects climate can cause the environment over time, rights of each and every individual, rights of all animals, exploitation, and scarcity of different areas.

Avaaz made its appearance in the year 2007. Since its launch in 2007 Avaaz continues to be the world’s leading and most influential activist system. It consistently empowers millions of individuals to speak up and have a voice regarding issues that are happening worldwide. This civic organization makes worldwide change. On a daily basis this civic organization signs petitions, funds campaigns associated with the media, uses emails to communicate about issues, gets involved contacting and petitioning administrations, and organizes influential demonstrations and occasions. Avaaz continues to rapidly increase as an influential cooperative force.

Avaaz has had several victories over the years. Avaaz has contributed towards keeping the internet unrestricted from business control and administration expurgation across 4 continents. Since its establishment Avaaz has also been part of positive and influential ocean preservation triumphs. Avaaz has also worked beside courageous community front-runners that are speaking out to eliminate pesticides. Avaaz has also created supportive campaigns that involve phone hacking and the victims that experienced the phone hacking. Over the years Avaaz has donated millions towards several worthy causes. Over half of Avaaz’s donations have gone towards saving and rebuilding lives that have gone through humanitarian disasters. Avaaz has had tremendous victories fighting against widespread exploitation. Avaaz has also had the victory of saving bees from destructive killing pesticides. Flickr Photos.

Avaaz communicates in 17 dialects. This civic organization has 44,934,221 members, 301,820,217 actions, and 2,792 campaigns.

In conclusion,this civic organization shows amazing generosity and support on a daily basis.

Securus Technologies Monitoring Inmate Activities

Just because a person is locked up inside the jail does not mean that they are going to be deprived of the things that they have been accustomed to getting while free on the outside. To the frustration of me and my fellow inmates, there are many inmates who talk openly about being able to get things like drugs and alcohol into the prison. These things make the jail a more dangerous place to work, so we take some very serious efforts each day to try and control the flow of any contraband into the hands or cells of these inmates.


Although we have a number of resources available to us, perhaps the biggest is the inmate call monitoring system that was placed in the jail by Securus Technologies. The company is headed by CEO Richard Smith, and his Dallas-based business has a thousand employees who have said that they are serious about the objective of their company. That objective is simple, making the world a safe place for us all to live. To the credit of the company, they already have over two thousand of these call monitoring systems inside prisons all over this country.


Once I was shown how the LBS software worked, me and my team could not wait until we got to see what type of chatter was going on inside our facility. That first day we were amazing at what transpired on the phones. We heard calls about inmates requesting family sneak in a cellphone. We found out how one inmate was able to get alcohol in his cell. There were two inmates discussing how they did drugs in their cells after dark. Although we were shocked at what happened on the phone, it was a great feeling knowing we could take immediate action to eliminate those threats.