Lori Senecal Explains on the Latest Advertisement Trends, Marketing Approach and Facebook Advertising

As an advertising and marketing expert, Lori Senecal provides insight into the latest advertising trends and their significance to business endeavors. Senecal claims that mobile advertising has seen an upward trend mainly because many people own smartphones. Similarly, Senecal claims that both Google and Facebook are also experiencing an increase in advertisements and thus they are generating astronomical revenue from the same. However, most business owners have started employing software in blocking Internet ads, a phenomenon called ad blocking.

Lori Senecal also argues that media marketing including Internet advertising works best when firms leverage latest technologies that facilitate customized advertising and GPS-targeted marketing and provide great customer experience. She also claims that the conventional marketing approaches have weakened due to digital arena-based competition and thus the need for companies to incorporate guerilla-advertising techniques into such approaches. While guerilla-advertising techniques are largely perceived as staged events and outdoor advertising, they can be translated successfully into social media, print and website advertising. Lori Senecal leads Crispin, Porter & Bogusky’s top talent team, which has revolutionized the advertising sector by exploiting the compulsive rule breakers, advertising professionals, coders, technologists and advertising media channels in designing outstanding campaigns.

On Facebook advertising, Lori Senecal contends that a certain social media advertising strategy may work for one company but not for the other. She further explains that the prerequisite to a successful Facebook advertising is having a clear goal rather than merely posting an advertisement on Facebook. She emphasizes on the importance of creating effective Facebook ads that customers can interact with and respond to. According to Senecal, an effective Facebook ad is the one that create visual appeal, relatable, and capable of evoking human emotions, among other things.

About Lori Senecal

Lori Senecal is an outstanding global business leader. Currently, Seneca is the CEO of Crispin Porter & Bogusky. She has demonstrated great leadership and excelled in the digital and creative marketing industries. At Crispin Porter & Bogusky, Senecal is charged with various responsibilities including managing and coordinating its international offices and overseeing its global expansion.

She has made a remarkable impact on the agency’s culture and business, transforming it into a collaborative, agile and inventive global agency. Her focus on talent and effective leadership has enhanced the growth and development of the agency across geographies and disciplines.

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Read more: http://adage.com/article/agency-news/cp-b-global-ceo-lori-senecal-depart-end-year/308905/

Avaaz Speaks Out on Worldwide Issues

Avaaz is a civic association. Avaaz promotes worldwide activism. Avaaz addresses several issues on a daily basis. Some of the issues that Avaaz gets involved in are the effects climate can cause the environment over time, rights of each and every individual, rights of all animals, exploitation, and scarcity of different areas.

Avaaz made its appearance in the year 2007. Since its launch in 2007 Avaaz continues to be the world’s leading and most influential activist system. It consistently empowers millions of individuals to speak up and have a voice regarding issues that are happening worldwide. This civic organization makes worldwide change. On a daily basis this civic organization signs petitions, funds campaigns associated with the media, uses emails to communicate about issues, gets involved contacting and petitioning administrations, and organizes influential demonstrations and occasions. Avaaz continues to rapidly increase as an influential cooperative force.

Avaaz has had several victories over the years. Avaaz has contributed towards keeping the internet unrestricted from business control and administration expurgation across 4 continents. Since its establishment Avaaz has also been part of positive and influential ocean preservation triumphs. Avaaz has also worked beside courageous community front-runners that are speaking out to eliminate pesticides. Avaaz has also created supportive campaigns that involve phone hacking and the victims that experienced the phone hacking. Over the years Avaaz has donated millions towards several worthy causes. Over half of Avaaz’s donations have gone towards saving and rebuilding lives that have gone through humanitarian disasters. Avaaz has had tremendous victories fighting against widespread exploitation. Avaaz has also had the victory of saving bees from destructive killing pesticides. Flickr Photos.

Avaaz communicates in 17 dialects. This civic organization has 44,934,221 members, 301,820,217 actions, and 2,792 campaigns.

In conclusion,this civic organization shows amazing generosity and support on a daily basis.

Securus Technologies Monitoring Inmate Activities

Just because a person is locked up inside the jail does not mean that they are going to be deprived of the things that they have been accustomed to getting while free on the outside. To the frustration of me and my fellow inmates, there are many inmates who talk openly about being able to get things like drugs and alcohol into the prison. These things make the jail a more dangerous place to work, so we take some very serious efforts each day to try and control the flow of any contraband into the hands or cells of these inmates.


Although we have a number of resources available to us, perhaps the biggest is the inmate call monitoring system that was placed in the jail by Securus Technologies. The company is headed by CEO Richard Smith, and his Dallas-based business has a thousand employees who have said that they are serious about the objective of their company. That objective is simple, making the world a safe place for us all to live. To the credit of the company, they already have over two thousand of these call monitoring systems inside prisons all over this country.


Once I was shown how the LBS software worked, me and my team could not wait until we got to see what type of chatter was going on inside our facility. That first day we were amazing at what transpired on the phones. We heard calls about inmates requesting family sneak in a cellphone. We found out how one inmate was able to get alcohol in his cell. There were two inmates discussing how they did drugs in their cells after dark. Although we were shocked at what happened on the phone, it was a great feeling knowing we could take immediate action to eliminate those threats.

Paul Mampilly – Financial Guru You Can Trust When It Comes To Stock Market Investments

Investing and making profits in the stock market is not easy for everyone, and only people with experience or who have the ability to analyze the market trends and equities can make significant returns. However, having the right mentor and getting guidance from the right person or place can also make a huge difference to your stock market investment portfolio, and the returns it gets you.

One of the leading experts on the topic of equity investments in the United States is Paul Mampilly, who has spoken on the subject innumerable times and is a well-known author as well on stock market investments. Having worked as a hedge funder, financial analyst, financial advisor, and a banker for close to three decades on Wall Street has helped him gain great insight about the stock market investment and the financial market in general.

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Over the years, working with small, medium and large sized clients and handling their stock market portfolio has helped him gain considerable insight on how to devise a winning strategy for making profits in the equity market. He shares his opinion and advises on stock market investment on Profits Unlimited, one of the biggest and the most popular equity investment based newsletter in the United States. Recently, Profits Unlimited crossed the milestone of gaining over 60,000 subscribers, which demonstrates the popularity of the newsletter. In the Profits Unlimited newsletter, Paul Mampilly shares with the subscribers, stocks that he feels would be doing well shortly.

Paul Mampilly also suggests weekly picks on his website, where through a model portfolio, people can check out how his recommended stocks have been doing. In the past, Paul Mampilly has worked for multi-national conglomerates such as Deutsche Bank, ING, and Kinetics International. Paul Mampilly is also hugely famous around the world for winning the prestigious and fiercely competitive investment competition organized by Templeton Foundation. In the competition, he made a very sharp investment strategy that allowed him to convert $50 million to $88 million through smart investments in the stock market and other investment means. Paul was able to do achieve that in the market that was facing one of the worst recessions in recent times.

Read more on Bloomberg.com

Alexandre Gama is taking Brazil to the next level

Alexandre Gama is currently known by her roles of being the CEO, the founder and also the CCO of Neogama. Since started out Alexandre Gama has slowly been able to make his self known as a creative professional and also as a leading Brazilian entrepreneur. He has mainly focused his work though in the fields of communication and also the advertising industry. Alexandre Gama’s main career start started in 1982 at Standard Ogilvy & Mother. There he was able to work and gain some of the experience that he has as a copywriter. Gama is known as one man that is taking Brazil to the next level.

Related: http://www.segs.com.br/demais/69720-anuncio-termico-com-teste-de-pisada-criado-pela-neogama-para-asics-ganha-tres-leoes-no-festival-de-cannes.html

The Exquisite Office of the Real Estate Mogul, Arthur Becker

Arthur Becker owns a real estate office in Tribeca, which doubles as an exquisite art studio. The office is designed with a full-fledged workshop and decorated with his paintings and sculptures. The office is located close to his first-ever solo development project at the renowned 465 Washington Street.

In the early 2000s, Becker made his fortune from purchasing tech companies. He has also made ventures into the real estate industry in cities including Florida and New York. Becker invested in a 16-story condo building called 10 Sullivan Street and acquired the building’s three townhouses when he agreed to give the developers a part of his stakes. His business dealing revolves around finance, art, tech, and real estate. Check out Bloomberg to know more.

The Features of Arthur Becker’s Office

Arthur Becker has several binoculars in his office, which acts as a reminder of his self-proclaimed failure when he attempted to market them. He confirms that the binocular startup failed because of the unresponsiveness of people who did not like to fiddle with the binocular’s focus. Becker remains to be fascinated by these binoculars; thus he has a few dozen of them. He is also a collector of ancient currencies from Africa nations including Cameroon and Nigeria.

Becker has a photo of his two beloved daughters on his daughter as well as a plate of cookies, which he occasionally loves to eat. He also has a magic ball that reminds him of his childhood desires. Becker regularly consulted his Magic 8 Ball to determine his future. He has currently used his 8 balls in his art and claims that they represent decisions. Additionally, Becker’s desk also contains a cluster of paper weights that hold sentimental value, for instance, his mother gave him two paper weights.

A Quick Overview of Arthur Becker

Arthur Becker is currently the renowned managing member of an investment firm specializing in Bio Tech ventures and real estate called Madison Partner, LLC. He is also the former acclaimed CEO and Chairman the famed Zinio LLC., a leading digital newsstand.

Before that, Arthur Becker also worked at NaviSite, a prestigious NASDAQ quoted company that offers businesses with Internet technology services. He was the company’s celebrated CEO and board member from 2002 to 2010. Becker was formerly Vera Wang Fashion Company’s senior advisor and has been an independent investor since Time Warner bought NaviSite.

See more: https://ny.curbed.com/2016/8/30/12715656/10-sullivan-soho-townhouses-arthur-becker

Check out: http://arthurbeckerstudio.com/

Jeremy Goldstein’s Expertise As A Executive Compensation Expert

When an event occurs in which a person needs a lawyer it can be difficult locating an appropriate one that his knowledgeable in the circumstances they find themselves in. Knowing this fact, the New York Bar Association has offered lawyer referral services over the phone for many years. While that will continue, the bar is now making it easier than ever to get a lawyer referral by launching an online website dedicated to this task.

Getting a recommendation online for a lawyer is a no pressure way of finding a good lawyer experienced in relevant case law. The user of the website inputs all of their relevant information and this is all reviewed by bar staff. The staff member then refers the user to an attorney that has offices near them so that consulting with the attorney is more convenient.

If the person does decide to meet with the lawyer the first 30 minutes of the consultation will only cost $35. The referral itself if provided free of charge. The $35 consultation does not apply to certain types of cases like medical malpractice claims.

Jeremy Goldstein is a New York attorney who operates Jeremy L. Goldstein & Associates, LLC. He has held his license to serve as a lawyer since 1999. It was at the New York University School of Law that Jeremy Goldstein earned his Juris, Doctor, Law degree.

As an attorney who has specialized in executive compensation during his professional career, Jeremy Goldstein has advised the compensation committee, CEO’s, and boards of some of the biggest corporations in the United States. His legal opinion is commonly sought out when two companies need legal help working out legal issues about executive compensation when there is a mergers and acquisitions transaction or other transformative events.


Follow Jeremy Goldstein on twitter @jgoldsteinlaw1.


Anthony Petrello- A Big Win for Business

Anthony Petrello has been a force in business since he graduated from Yale University with a degree in mathematics. He then went on to Harvard Law School where he received his Juris Doctorate degree. Tony is remembered fondly at both Universities where he started on his life journey and more information click here.

At one point it was believed that Anthony Petrello would go on to Academia and become a teacher and researcher in mathematics. Indeed according to his old Yale roommate, Tony was somewhat of a prodigy in mathematics, something along the lines of Good Will Hunting. What Academia lost in promise and talent the business world gained.

Anthony Petrello went on to work at the law firm of Baker & McKenzie. He cut his teeth on the law there and practiced general corporate law, taxation and international arbitration. He was the managing partner at Baker & McKenzie from 1986 in the firm’s office in New York.

He resigned from Baker & McKenzie in 1991 when he joined Nabors Industries. Making the jump from a law firm to an international drilling corporation must have been a big deal but Anthony Petrello took it in stride. He has served as both the Chief Operating Officer and President of the company from 1991 to October of 2011.

Since 2011 until the present time he has changed up his strategy a bit in the company. Anthony has been serving as the Chairman of the Board and Chairman of the Executive Committee. These positions allow him to continue to direct and steer the company through a corporate environment that is both competitive and dynamic and learn more about Anthony.

Mr. Petrello also he also divides his time between a few other corporations such as Stewart and Stevenson LLC and Hilcorp Energy Company where he is the Director. However, Mr. Petrello does not give all of his attention to corporations he is also a serious advocate for the health of disabled children. He is a member of the Board of Trustees at the Texas Children’s Hospital. He and his wife have been strong advocates for research and development of medical programs that are needed to help children that have neurological disorders and resume him.

More visit: http://executives.findthecompany.com/l/18290/Anthony-G-Petrello

Doe Deere’s Morning Secrets And How It Helps Her Manage Lime Crime

Doe Deere’s success can be traced down on one of her passions: make up. She loves putting make up on her face, giving her confidence every day. And one fateful day, she had an idea to build a company which would focus on her favorite hobby, which she would name Lime Crime later on.



Her life as a young entrepreneur is no different from the youth of this age. She is concerned with how she presents herself, which is why she’s making sure that her health is being monitored thoroughly. She had shared some of her secrets as to how she is achieving a healthy lifestyle despite having to face the challenges of the business world every single day. According to her, the key element into achieving a healthy life style is a good amount of sleep. She is sleeping almost nine hours a day, and waking up exactly at 8:30 in the morning the next day. She believes that her body clock is already programmed to wake up at that time, and reveals that an alarm clock is no longer needed. After waking up, she would eat healthy breakfast which is composed of grains, fruits and vegetables. She believes that what you eat will determine the fate of your health, so she’s sticking with foods rich in vitamins and minerals. And then, she would also do some exercises, enough for the short period of time she has every morning. These exercises can be simply, and can be done in a short amount of time. After doing some exercise, she would start checking her e-mails and contacting her staffs who are already at the office to be updated as to what’s already happening. She maintains a very open relationship with her work mates, often giving all her available contacts just to keep the communication strong. Then, before leaving for work, she checks her social media accounts and puts up some timely update.



This morning rituals that Doe Deere has looks just like what a normal young person would do every day, but hers is fairly different, as it is giving her an opportunity to think about new ideas that she could share with her team, that would actually help her company out. New products in her company’s portfolio are a result of her dedication, hard work, and playful imagination. She wishes her company success, as they are working on more make up innovation.

Follow Doe Deere on twitter @doedeere.

Building a Brand that Lasts

Everyone is a brand by themselves. The gifts and the skills in a person define the brand that they sell to the world. Different people have diverse skills and talents. These talents can become the best in the world if nurtured well. The experience of training a talent sharpens it. It eventually becomes the greatest in the world. Dick DeVos is an individual who has exercised his talents. He has used them to develop a brand that is solid and credible in the society. Dick DeVos is an American entrepreneur. He has developed some of the greatest products that people have endorsed.


Dick De Vos began his journey when he joined his father at their family business. He worked with his father and developed an interest in business. Dick learned how to work as a team member under his father. He learned critical business skills. He learned how to lead as a servant leader. His interest in business made him enroll for a degree in Business Administration. This knowledge informed his ways of doing business. The knowledge polished the parts that experience did not. He grew to understand different strategies that are essential in the business world. He has developed himself as a business brand. He has been able to find his companies. He runs some of the companies with his wife. He supports his wife and her career. Dick is an example of a person who has achieved it all in all areas of his life. He has developed to be among the richest Americans. This shows that it has taken him hard work and dedication to achieve various goals. His capacity to lead has enabled him to be an efficient leader. This has helped him to develop all his businesses.


This should serve as a lesson to young people in the society. Many young people aspire to achieve success in all areas of their lives. They are dedicated to the dreams and visions. This enables them to focus on major decisions in their lives. They should look up to people like Dick because he is living proof that hard work and determination pays off. Dick DeVos is also a recognized philanthropist. His contribution to the society makes his brand unique and one that people can relate. People should invest in others to build an inclusive society. Dick is a role model to many people in society.