A Leader of Innovation: Lori Senecal

The advertising market is always changing, and it is sometimes very hard for the executives of the advertising agencies that run the industry to adapt. Innovation and creative thinking are the keys to success, and nobody realizes this better than the new CEO of the Crispin, Porter, and Bogusky advertising agency, Lori Senecal.

Lori has had a very successful career in advertising. Surprisingly, this career started out of the blue. When she was in college at McGill University in Montreal, Lori Senecal had no idea what she wanted to do for a living. She decided that a major in business would likely be the least risky endeavor that she could take, so she enrolled in several courses in business and marketing. She soon found that she was a natural at marketing.

Once she graduated from McGill with her degree, she joined a small advertising firm. From there she rose quickly, becoming the co-founder of TAG Ideation at McCann Worldgroup in 2003. From there she used her knowledge and here renowned innovation techniques to move into the Chief Innovation Officer position in 2006 and the President position in 2007. It was clear now to the industry that Lori Senecal was a force to be reckoned with.

Seeking a culture change in 2009, Senecal moved over to the Kirshenbaum, Bond, Senecal, and Partners advertising agency as the new President and CEO. She made many great strides there and worked on several premium accounts across the globe. In 2016, Senecal was named the new CEO of Crispin, Porter, and Bogusky, http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html. She brought her expertise and creative mind to the position, leading Advertising Age to recognize CP+B as one of the top creative innovators of the year. For more info you can check out her Linkedin account.

Lori has been recognized by several groups for her accomplishments as well. She has been named in the Advertising Age “Agency Executives to Watch” in 2014 and 2016. She also won the Game Changer Award for innovation and leadership from the Advertising Women of New York. Her work has also brought her some additional appointments, including an appointment as a Board Member to MDC Partners in 2014 and a Jury Chair for the Isaac Awards for innovation in the industry. Source: forbes.

Changes are just about one of the only things that stay consistent in the marketing and advertising sphere. Companies need to adapt, and Lori Senecal has shown herself capable of steering these companies through the storm and putting innovation and creativity at the top of the metaphorical to-do list.