What Doe Deere Has Done to Separate Herself From the Masses

The makeup business is really booming for Doe Deere and she knows that her customers are loyal. She was born in Russia, but she grew up in the United States and spent a lot of time in New York. She has also lived in California, and this large exposure to different cultures is giving her the ability to present a diverse brand of cosmetics.

 

She has been able to captivate a number of customers through social media because she’s wired into her consumers with video blogs through YouTube as well as tweets through Twitter. What Doe Deere has managed to do is establish herself through her online community, and this has given her the ability to promote Lime Crime in a wonderful way. She has been able to build a brand that has worked well in a community where there is a lot of competition. She has managed to gravitate towards a young millennial crowd of consumers that is into something new.

 

She did not want to spend all of her time trying to duplicate what was already in motion with companies like Mary Kay. Doe Deere wanted her own thing. She did not want to be another Covergirl company. She did not want her brand to look like Revlon, and her ambition to break away from this shows. There any colors that are submitted through her group of workers that present an entirely different flavor for the cosmetics industry. What Doe Deere has proven is that she can compete with many people even if she is doing something different from what the rest of the people in the industry are doing.

 

Doe Deere has proven herself to be a very strong competitor that has transitioned in a very quick fashion. The Lime Crime brand has not been around for a long time, but the customer base is strong. More than a million people are following the Lime Crime Instagram profile. This within itself speaks volumes about what Doe Deere has done to promote her brand. She is adamant about cutting costs so there is no television marketing. Doe Deere also does not spend a lot of time doing interviews about the brand. She is more inclined to simply speak on her role in the cosmetics and fashion world as a whole. She promotes different the brand through videos, and she typically wears a lot of what she is promoting.

Visit www.doedeere.com for more details.

Wen By Chaz Is Getting The Job Done

When it comes to hair care products, people are in the results business. They want results, and they do not want excuses. That is one thing they do not have time for in that industry. That is especially true of the customers. They do not have time for excuses and they do not have time to settle for products that are less than or products that are just made out of the blue. They deserve the best products on Sephora that money can buy. That is only fair to the customer. Chaz Dean thinks like a customer, which is why he has had such success in his field. He has the uncanny ability to get inside the head of a customer and find out exactly what they want at the price point they want it at for their needs.

With WEN hair by Chaz, he decided to make things even easier for the customer. He made it to where they could get everything they wanted for one low price in one bottle. Wen by Chaz is a styling treatment, shampoo, and conditioner, all-in-one. It is supremely rare to find a product that can do all of that in one, but that is what Chaz Dean has done. Again, he is all about the customer and making them as happy as possible. When they are happy, he can rest easy at night knowing he has done his job. That is what makes him a difference maker.

Reviewers like Emily McClure of Bustle.com can pick up on this and that is why they have written reviews about the product (http://www.bustle.com/articles/136320-i-used-cleansing-cleansing-conditioner-on-my-fine-hair-heres-what-happened). They have tried it out first-hand, and they want to spread the word to their readers and let them know what they are getting their hands on and exactly what will be delivered with Wen by Chaz.

Try Wen hair care: http://www.ebay.com/bhp/wen-hair-care

For more product information, visit the Wen hair Facebook and Wikipedia page.

Fabletics Is Taking Over Fashion

The fashion industry is one of the hardest industries to succeed in. There are thousands of companies marketing thousands of different designs are wears. To make things even harder, Amazon controls 20 percent of the fashion e-commerce market. Based on that evidence, it seemed like no one would be able to top Amazon.

That was until Kate Hudson’s ‘activewear’ line, Fabletics. As the world becomes more health-focused, ‘activewear’ is becoming more popular. Although Amazon sells activewear, Kate Hudson’s Fabletics is a part of JustFab and offers customers more than just attire. Fabletics uses a subscription mechanic which allows customers a more personal shopping experience.

Another progressive step for Fabletics is opening physical stores. While its online store is its main revenue stream, its physical stores offer items to new customers. Physical stores allow people to see what Fabletics has to offer in the real world. Currently, Fabletics has sixteen stores nationwide, and it’s planning to open more.

There are lots of companies that start out as an online store and eventually open physical stores. It seems only natural that once an online company has enough capital and success, it would bring its brand into the real world. What makes Fabletics so different from everyone else? How does Fabletics excel where others stall out?

One technique that Fabletics uses is “reverse showrooming.” The one obstacle that many businesses face today is showrooming. They showcase their best products but customers end up buying items from somewhere cheaper. Fabletics addressed this issue by introducing reverse showrooming.

Instead of just opening stores, Fabletics likes to build relationships with its customers. Fabletics uses store events to get to know the local markets and its members better. Since Fabletics uses a type of loyalty strategy; 30-50 percent of the people that come through the door are already members. When people see all the activity inside the store, an additional 25 percent of visitors become members after shopping around a bit.

Another Fabletics technique is using multiple sources of feedback data to stock its stores. While other companies base its stock items on spreadsheets, Fabletics bases its stock items more on the local customers. Although it does take digital data into consideration, it also knows that local customers are the ones buying from physical stores.

Other factors Fabletics takes into consideration are social media sentiment, store heat-mapping data, and some real-time sales data. While shopping is important, keep the brand’s traditional customer-based influence is more important. Fabletics is constantly running subtle tests to ensure that it’s up-to-date with the latest fashions that its customers will prefer.

The company is so successful, even popular reviewers give it a good review. One reviewer even admitted that she’d recommend Fabletics to her readers. The prices are about fair. The styles are amazing for the prices. It’s branded really well and offers services that other companies don’t. Fabletics even allows members to skip months without paying for membership.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on